YUANCHUAN X CGS
YUANCHUAN
YUANCHUAN was founded in 2021 with a mission to promote greater public access to art through multimedia practices, cultural and artistic exchange, shared space design, and project planning. It provides a platform for new media art and cultural exchange, connecting creative practices with broader public audiences. YUANCHUAN operates under Hangzhou Yuanchuan Zhouyu Intelligent Technology Co., Ltd.
Public Welfare Support
Rural Revitalization
Multimedia Innovation
New Media and Art Projects
Children’s Education Initiatives in the Daliang Mountains, China Hearing Development Foundation, and Children’s Palliative Care Charity Fund.
Developing culturally distinctive products rooted in local communities across Zhejiang, Yunnan, Sichuan, Xinjiang, and other regions. Supporting rural revitalization through creative practice and the communication of local cultural identity. Creating new possibilities for connecting regional culture with contemporary art and design.
Providing virtual space design, audiovisual interactive technology, and digital IP image design for communities and cultural projects. Exploring new forms of visual communication through digital media and interactive experiences. Supporting the development and operation of interdisciplinary media projects.
Working across brand visual communication, digital content, and immersive creative experiences. Projects include content development, creative planning, and project implementation. The practice explores how new media can connect visual culture, public engagement, and contemporary artistic experiences.
Zejun | Co Founder and Legal Representative
Zejun serves as Co Founder and Legal Representative of Yuanchuan, contributing to the company’s development and overall strategic direction. She leads and coordinates projects across art, culture, and social innovation, with responsibilities spanning brand strategy, creative direction, partnerships, project development, and team collaboration. Her work extends artistic practice into organizational leadership and public engagement by building teams, coordinating interdisciplinary partnerships, and bringing creative initiatives into practice.
At YUANCHUAN, she has helped lead initiatives in women’s entrepreneurship, rural revitalization, cultural communication, and educational support for children. Representative projects include HER SELECT, Wave Rural Initiative, and educational programs supporting children in the Daliang Mountains, alongside projects involving local cultural products, intangible cultural heritage, multimedia content, and public art. Through these initiatives, she has developed a practice that brings together artistic creation, leadership, project development, and social engagement.
Areas of Practice
Service
HERPAGE
她篇 CGS
01.HER PAGE
HER PAGE is dedicated to creating an open platform for expression. In 2025, the project organized a series of community based art activities across China, including Shanghai and Hangzhou, as well as in Seattle, United States. Through art, these programs encouraged public engagement with women’s issues and promoted greater attention to and understanding of women’s experiences.
02.CGS
The CGS Young Women Artists Prize is an annual international nonprofit art competition initiated by YUANCHUAN. The program supports emerging women artists and provides a platform for their creative practices to be seen and recognized. It aims to encourage sustained artistic development while bringing greater visibility to diverse perspectives and practices.
03.HER SELECT
HER SELECT supports women’s collective entrepreneurship, employment, and the promotion of distinctive agricultural products from rural communities. The initiative connects women’s economic participation with broader community development. It seeks to create greater visibility and opportunities for women while supporting locally rooted products and practices.
Charity Partnership
In Collaboration with the EMPOWERHER Foundation
Empowering women’s rights, pediatric healthcare, and social assistance initiatives through art.
EMPOWERHER
In partnership with the EMPOWERHER Foundation, we launched the Future Creators Support Program to support artists and creators who use their practice to inspire social change. The program focuses on individuals who demonstrate meaningful social insight and the potential to create sustained impact through their work. It provides ongoing support for their long term creative and professional development.
Artistic Development Support
Providing project incubation, mentorship, and professional guidance to support creators in developing sustained artistic practices. The program helps participants strengthen their projects while exploring opportunities for long term creative development. Support may extend across research, production, presentation, and professional growth.
Curation and Promotion
Selected works are introduced to future exhibitions, art institutions, and cultural platforms to expand their public visibility. The program supports creators in presenting their practices to broader audiences and developing connections within the arts and cultural sector. This process aims to create continued opportunities beyond individual projects.
Community Connections
Connecting women artists with nonprofit organizations, cultural media, and other creative communities. These connections encourage collaboration across artistic practice, public engagement, and social initiatives. Through an expanding network, the program supports sustained dialogue and collective approaches to social change.
ART SPACE
Interdisciplinary Dialogues and Lectures
Reading Groups, Interdisciplinary Dialogues and Lectures
In 2026, HERPAGE began researching and documenting women from the past, bringing renewed attention to names, schools, organizations, and movements that have gradually disappeared from public memory.
The project looks at subjects such as women’s schools in Republican era China, early women’s movements, and the lives and experiences of the women involved. Through historical newspapers, local records, school archives, photographs, articles, and biographical materials, fragmented information is verified, organized, and retold.
These materials are gradually being developed into a digital archive designed for long term reading and research. The archive includes profiles of individual women, records of women’s schools and organizations, thematic essays, and historical timelines, which are continuously published through the project website, social media, and other digital platforms. By making these materials accessible, HERPAGE seeks to reconnect individual stories with the broader history from which they have often been excluded.
Alongside its historical research, HERPAGE also seeks out and interviews women of different ages and professions today.
These conversations document the issues women continue to encounter and consider how certain difficulties may be connected to ideas inherited from earlier social structures, as well as how those ideas continue to affect later generations. By bringing historical materials into conversation with contemporary experiences, HERPAGE hopes to make women of the past visible again while creating possibilities for women today to find understanding, connection, and ways to act through these records.
Art Therapy Workshops
Through painting, sculpture, theatre, and other forms of artistic practice, the workshops create spaces for emotional expression. Participants are encouraged to explore personal experiences and emotions through creative processes. Art becomes a medium for communication, reflection, and connection.
Exhibitions and Film Screenings
Exhibitions and screenings present works by women artists and creators. Through different artistic perspectives and forms of visual storytelling, the program creates greater space for women’s experiences and voices to be seen and heard. It also encourages dialogue between artists, audiences, and the wider community.
Charity Sales and Community Co Creation
Through charity sales, community art programs, and participatory creative projects, art becomes part of everyday life. By connecting artists, local residents, and nonprofit organizations, these initiatives create opportunities to collectively engage with social issues. Through this process, artistic practice becomes a way to foster both cultural value and public care.
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YUANCHUAN X CGS HERPAGE